Partnership signed with D.P.M.

by | May 22, 2023

D.P.M.  and OBM Dynamics B.V. are pleased to announce their partnership in offering Organizational Behavior Management (OBM) Foundation Level Trainings.

D.P.M. has become a new Certified Partner of OBM Dynamics to sell and deliver the OBM Foundation Level Training under license.

They recognize OBM as a strong and natural extension of their portfolio. Having built a successful business in IT Service Management consultancy and ITIL and Service Excellence training, they are embracing OBM to ensure leaders in organizations understand the importance of organizational behavior management.

OBM helps leaders and influencers design practical strategies that can be used to change behavior. It instigates methods to improve human performance leading to an improvement in business goals.

The two-day Foundation training is a hands-on course, based on a variety of scientific resources. Examination and Certification of OBM training participants is processed by APMG International, another partner of both OBM Dynamics and D.P.M.

Maurits Baeyens, trainer and consultant of D.P.M.: “Leaders focus on the ‘process angle’ to achieve their desired results, which is good. Sometimes leaders underestimate or are unaware of the importance of the ‘people factor’. I would like to share OBM with leaders to get to the desired behavior of people in organizations to drive the results their organization is looking for.”

Bruno Gallier, trainer and consultant of D.P.M.: “All along my consultancy work, I often see a lot of frustration. Frustration of the employee because his work is not seen or recognized. Frustration of the manager because members of his team are not doing what they are told to do while offering training or putting in place new methods / frameworks supposed to solve everything. OBM has been an eye opener for me and I’m eager to share my learnings so leaders can get the desired behavior from people and get the best performance for the organization.”

Organizational Behavior Management is a science to optimize performance 
Repeated research has shown that a staggering 70% of organizational change programs fail to meet all their objectives. In no less than 60% of those cases, ‘Behavior’ is determined as the root cause.

By understanding how to influence behavior leaders can start to better understand and manage people at work, in forming a culture that contributes to meeting strategic goals such as improved customer satisfaction. 

Organizational Behavior Management (OBM) is a scientifically proven method for optimizing organizational performance, combining a ‘seven-step protocol’ with hard data and a focus on encouraging and reinforcing positive behavioral changes. The ‘seven-steps’ include how to determine pinpoints, develop a measurement system and designing and implementing a solution. 

Used successfully worldwide for over 40 years, OBM has a proven track record of improving organizational performance in every field of business, in hundreds of reported cases, by focusing on both results and behaviors instead of results only. 

Joost Kerkhofs & Robert den Broeder (Founders & Directors, OBM Dynamics B.V.) say, “People love change! As long as they benefit from it themselves! The training and certification draw from a wealth of scientific studies, bringing to life how behavior can impact organizational change.

We have trained hundreds of leaders and influencers in the Netherlands. Since 2010 we have collected an impressive number of cases on how OBM has successfully helped public and private organizations to achieve their goals. These cases have shown that behavior is the key to successfully apply best practices, frameworks and management philosophies such as Agile, DevOps, Scrum and Lean. We look forward to working with D.P.M. to help extend the use of OBM.”

About OBM Dynamics B.V.
OBM Dynamics B.V. designs, develops and distributes educational products in the field of Organizational Behavior Management (OBM) worldwide through its own network and that of its licensed partners. It also trains and certifies OBM Instructors in association with APMG International.

Contact: Joost Kerkhofs, Co-Founder & Director
T: +31 (0)85-1308563  |  E:

About D.P.M.
D.P.M. specializes in service management consultancy, training and coaching.

Contact: Maurits Baeyens, General Manager
T: +32 495 630896 | E:

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