About Us

Joost Kerkhofs & Robert den Broeder

OBM Dynamics B.V. designs, develops and distributes educational products in the field of Organizational Behavior Management (OBM) worldwide through its own network and that of its licensed partners. Based in Vleuten near Utrecht, The Netherlands, it was founded in 2019 and is privately held by OBM veterans Joost Kerkhofs and Robert den Broeder.

They also have their own privately held training companies with which they both have gathered about ten years of experience in developing, selling and teaching OBM trainings. During this time they have noticed a growing interest from organizations in the field of behavioral change and a need for professional trainings to that end.


Check out our Media page with recordings of interviews with Joost and Robert on how to improve performance using behavioral science


Our mission is "To make the world a better workplace, through the power of positive reinforcement".


We believe in the power of positive reinforcement and that it can help in the improvement of organizational performance, by bringing out the best in the workforce. To learn how to apply the incredible power of positive reinforcement we offer our educational products and services, so organizations worldwide can benefit.

About OBM

OBM is short for Organizational Behavior Management. It is a scientifically proven method for optimizing organizational performance by combining a ‘seven step’ protocol with hard data and a focus on positive change of performers’ behaviors. OBM has been successfully applied since the seventies of the last century in hundreds of companies over fifty countries. It is one of the best-kept secrets in the consulting industry that has now become available to the general public.

Strategic Partners

APMG International

Discover your certification

Van Haren Publishing

OBM Courseware


Shaping Performance

OBM Solutions

OBM Optimizer & Best Practices


Partnership signed with D.P.M.

OBM Dynamics and DPM Services have signed a partnerschip for the delivery of OBM Foundation Level Trainings. DPM recognises OBM as a strong and natural extension of their portfolio. Having built a successful business in IT Service Management consultancy and ITIL and Service Excellence training, they are embracing OBM to ensure leaders in organizations understand the importance of organizational behavior management.

Enjoy-ACE verwelkomd als nieuwe partner

Enjoy-ACE en OBM Dynamics B.V. zijn verheugd om hun partnerschap aan te kondigen bij het aanbieden van Organizational Behavior Management (OBM) Foundation Level Trainingen.

OBM Practitioner Certification now available

OBM Dynamics and APMG International are pleased to announce that OBM Practitioner Level Training and Certification are now available. Building on the popularity of the OBM Foundation product, delegates are now able to order practical follow-up training.