About Us

Joost Kerkhofs & Robert den Broeder

OBM Dynamics B.V. designs, develops and distributes educational products in the field of Organizational Behavior Management (OBM) worldwide through its own network and that of its licensed partners. Based in Vleuten near Utrecht, The Netherlands, it was founded in 2019 and is privately held by OBM veterans Joost Kerkhofs and Robert den Broeder.

They also have their own privately held training companies with which they both have gathered about ten years of experience in developing, selling and teaching OBM trainings. During this time they have noticed a growing interest from organizations in the field of behavioral change and a need for professional trainings to that end.

About OBM

OBM is short for Organizational Behavior Management. It is a scientifically proven method for optimizing organizational performance by combining a ‘seven step’ protocol with hard data and a focus on positive change of performers’ behaviors.

OBM has been successfully applied since the seventies of the last century in hundreds of companies over fifty countries.

It is one of the best-kept secrets in the consulting industry that has now become available to the general public.

Strategic Partners

APMG International

Discover your certification

Van Haren Publishing

OBM Courseware


Shaping Performance

OBM Solutions

OBM Optimizer & Best Practices


The ADRIBA institute to become a client.

OBM Dynamics and ADRIBA, the OBM institute of VU University Amsterdam (The Netherlands) have come to an agreement for the delivery of the OBM Foundation training, a special version of our training, aimed for post-graduate students of the ADRIBA institute, as well as students of the international Summer School.