About Us

Joost Kerkhofs & Robert den Broeder

OBM Dynamics B.V. designs, develops and distributes educational products in the field of Organizational Behavior Management (OBM) worldwide through its own network and that of its licensed partners. Based in Vleuten near Utrecht, The Netherlands, it was founded in 2019 and is privately held by OBM veterans Joost Kerkhofs and Robert den Broeder.

They also have their own privately held training companies with which they both have gathered about ten years of experience in developing, selling and teaching OBM trainings. During this time they have noticed a growing interest from organizations in the field of behavioral change and a need for professional trainings to that end.


Check out our Media page with recordings of interviews with Joost and Robert on how to improve performance using behavioral science


Our mission is "To make the world a better workplace, through the power of positive reinforcement".


We believe in the power of positive reinforcement and that it can help in the improvement of organizational performance, by bringing out the best in the workforce. To learn how to apply the incredible power of positive reinforcement we offer our educational products and services, so organizations worldwide can benefit.

About OBM

OBM is short for Organizational Behavior Management. It is a scientifically proven method for optimizing organizational performance by combining a ‘seven step’ protocol with hard data and a focus on positive change of performers’ behaviors. OBM has been successfully applied since the seventies of the last century in hundreds of companies over fifty countries. It is one of the best-kept secrets in the consulting industry that has now become available to the general public.

Strategic Partners

APMG International

Discover your certification

Van Haren Publishing

OBM Courseware


Shaping Performance

OBM Solutions

OBM Optimizer & Best Practices


New version 4.0 of OBM Foundation Level Training available

OBM Dynamics have launched version 4.0 of their OBM Foundation Level Training. Partners can now order the new and improved materials. These include a new vanilla slide deck, a new workbook and improved content in the Knowingo app. Also a new exam is available.

Symbol tekent voor partnerschap

Symbol en OBM Dynamics B.V. zijn verheugd om hun partnerschap aan te kondigen bij het aanbieden van Organizational Behavior Management (OBM) Foundation Level Trainingen.