OBM Foundation training now available in Sweden

by | Apr 16, 2021

Illumineight and OBM Dynamics B.V. are pleased to announce their partnership in offering Organizational Behavior Management (OBM) Foundation Level Trainings.

Illumineight has become the first Certified Partner of OBM Dynamics to sell and deliver the OBM Foundation Level Training under license in Sweden.

Illumineight was among the first companies outside The Netherlands to have one of its trainers certified as Certified OBM Instructor, recognizing OBM as a strong and natural extension of their portfolio. Having built a successful business in coaching of individuals and organisations to improve their performance, and with a specialization in leadership, BRM, ITIL and USM, they are embracing OBM to ensure leaders in organizations understand the importance of organizational behavior management.

OBM helps leaders and influencers design practical strategies that can be used to change behavior. It instigates methods to improve human performance leading to an improvement in business goals.

The three-day Foundation training is a hands-on course, based on a variety of scientific resources that is actively supported by ADRIBA (the Aubrey Daniels Research Institute for Behavior Analysis, part of VU University in Amsterdam). Examination and Certification of OBM training participants is processed by APMG International, another partner of both OBM Dynamics and Illumineight.

Leif Andersson (Managing Director of Illumineight) says: “When coaching organisations in improving their efficiency and effectiveness in managing IT services, the cultural and behavior perspective is always a major discussion. When Business Relationship Management (BRM) teams are transitioning to become a strategic partner, culture and behavior is a key area to work with. This journey towards a strategic partnership requires a clear approach that can drive the results your organization are looking for. The same can be said for a USM or ITIL initiative, to be able to work with, and distinguish between mindset, values, behavior and reinforcers is the difference that makes a difference. Understanding Organizational behavior and the methods and tools in OBM is a key element in for the leaders of the 4th industrial revolution.”


Organizational Behavior Management is a science to optimize performance 
Repeated research has shown that a staggering 70% of organizational change programs fail to meet all their objectives. In no less than 60% of those cases, ‘Behavior’ is determined as the root cause.

By understanding how to influence behavior leaders can start to better understand and manage people at work, in forming a culture that contributes to meeting strategic goals such as improved customer satisfaction. 

Organizational Behavior Management (OBM) is a scientifically proven method for optimizing organizational performance, combining a ‘seven-step protocol’ with hard data and a focus on encouraging and reinforcing positive behavioral changes. The ‘seven-steps’ include how to determine pinpoints, develop a measurement system and designing and implementing a solution. 

Used successfully worldwide for over 40 years, OBM has a proven track record of improving organizational performance in every field of business, in hundreds of reported cases, by focusing on behaviors instead of results only. 

Joost Kerkhofs & Robert den Broeder (Founders & Directors, OBM Dynamics B.V.) say, “People love change! As long as they benefit from it themselves! The training and certification draws from a wealth of scientific studies, bringing to life how behavior can impact organizational change.

We have trained hundreds of leaders and influencers in the Netherlands. Since 2010 we have collected an impressive number of cases on how OBM has successfully helped public and private organisations to achieve their goals. These cases have shown that behavior is the key to successfully apply best practices, frameworks and management philosophies such as Agile, DevOps, Scrum and Lean. We look forward to working with Illumineight to help extend the use of OBM.”


About OBM Dynamics B.V.
OBM Dynamics B.V. designs, develops and distributes educational products in the field of Organizational Behavior Management (OBM) worldwide through its own network and that of its licensed partners. It also trains and certifies OBM Instructors in association with APMG International.

Contact: Joost Kerkhofs, Co-Founder & Director
T: +31 (0)85-1308563  |  E:


About Illumineight

Illumineight specializes in helping organizations improve management of digital services, to build a better place to work and increasing the potential value of the services they deliver. This includes coaching in organizational improvement initiatives like BRM, USM AND ITIL, with the help of OBM and professional coaching, as well as delivering trainings in those areas.

Contact: Leif Andersson, Managing Director

T: +46 761 273545 | E:




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