ViaFormance now an official partner

ViaFormance and OBM Dynamics B.V. are pleased to announce their partnership in offering Organizational Behavior Management (OBM) Foundation Level Trainings.

ViaFormance has become a valued Certified Partner of OBM Dynamics to sell and deliver the OBM Foundation Level Training under license in the Netherlands. After embracing OBM a few years ago they have strengthened their business in training & coaching Executives and Organizations in optimizing their employee performance. With the OBM Dynamics partnership they are improving their portfolio by offering OBM to a wider audience.

OBM helps leaders and influencers design practical strategies that can be used to change behavior. It instigates methods to improve human performance leading to an improvement in business goals.

The three-day Foundation training is a hands-on course, based on a variety of scientific resources that is actively supported by ADRIBA (the Aubrey Daniels Research Institute for Behavior Analysis, part of VU University in Amsterdam). Examination and Certification of OBM training participants is processed by APMG International, another partner of both OBM Dynamics and ViaFormance.

David Polinder, Managing Partner of ViaFormance: ‘’I still remember the day I got acquainted with Organizational Behavior Management. Since I started my career, I was looking for a practical approach to positively influence people in order to improve their performance and work pleasure. I found this with OBM. It enables me to help leaders to bring out the best in people as well as themselves. It is a privilege to have in-depth understanding about Applied Behavior Analysis, especially when you may teach others how to use it to improve their (professional) lives.”

Organizational Behavior Management is a science to optimize performance 
Repeated research has shown that a staggering 70% of organizational change programs fail to meet all their objectives. In no less than 60% of those cases, ‘Behavior’ is determined as the root cause.

By understanding how to influence behavior leaders can start to better understand and manage people at work, in forming a culture that contributes to meeting strategic goals such as improved customer satisfaction. 

Organizational Behavior Management (OBM) is a scientifically proven method for optimizing organizational performance, combining a ‘seven-step protocol’ with hard data and a focus on encouraging and reinforcing positive behavioral changes. The ‘seven-steps’ include how to determine pinpoints, develop a measurement system and designing and implementing a solution. 

Used successfully worldwide for over 40 years, OBM has a proven track record of improving organizational performance in every field of business, in hundreds of reported cases, by focusing on behaviors instead of results only. 

 Joost Kerkhofs & Robert den Broeder (Founders & Directors, OBM Dynamics B.V.) say, “People love change! As long as they benefit from it themselves! The training and certification draws from a wealth of scientific studies, bringing to life how behavior can impact organizational change.

We have trained hundreds of leaders and influencers in the Netherlands. Since 2010 we have collected an impressive number of cases on how OBM has successfully helped public and private organisations to achieve their goals. These cases have shown that behavior is the key to successfully apply best practices, frameworks and management philosophies such as Agile, DevOps, Scrum and Lean. We look forward to working with ViaFormance to help extend the use of OBM.”

About OBM Dynamics B.V.
OBM Dynamics B.V. designs, develops and distributes educational products in the field of Organizational Behavior Management (OBM) worldwide through its own network and that of its licensed partners. It also trains and certifies OBM Instructors in association with APMG International.

Contact: Joost Kerkhofs, Co-Founder & Director
T: +31 (0)85-1308563  |  E: j.kerkhofs@obmdynamics.nl

About ViaFormance

ViaFormance specializes in consulting, training & coaching Executives and Organizations in Strategic Behavioral Change. They have broad experience in several disciplines, provide lots of positive impact and are equipped with a strong hand-on mentality and a great commitment to delivering exceptional service. ViaFormance is also Certified Partner of the Aubrey Daniels Research Institute for Behavior Analysis, part of the VU University Amsterdam Center for Executive Education

Contact: David Polinder, Managing Partner
T: +31 (0)6 298 201 74| E: info@viaformance.nl