Xebia and OBM Dynamics sign Partnership agreement

by | Jun 24, 2020

On June 24th 2020, Xebia announced a new partnership with OBM Dynamics. With this partnership, Xebia is able to offer Organizational Behavior Management (OBM) training and certification. With the help of OBM, leaders can design practical strategies that can be used to positively impact behavior within organizational transformation processes.

Many initiatives and programs around Digital Transformation and the introduction of an Agile/ DevOps way of working are focusing on technology, e.g. automated software delivery pipelines and self-service Cloud platforms. In fact, advanced technology can lead to major improvements, but the truth is, that the full leverage of business value creation is tied to changes in people’s behavior. How the team members are aligned, how communication is organised and how leadership is manifested, is not depending on technology shifts. It’s about how humans (inter)act.

About OBM Training

OBM instigates methods to improve human performance leading to an improvement in business goals. The three-day Foundation training is a hands-on course, based on a variety of scientific resources that is actively supported by ADRIBA (the Aubrey Daniels Research Institute for Behavior Analysis, part of the VU University in Amsterdam).

By understanding how to influence behaviour, leaders can start to better understand and manage people at work, curating a culture that contributes to meeting strategic goals and improve business value.

Used successfully worldwide for over 40 years, OBM has a proven track record of improving organizational performance in every field of business, in hundreds of reported cases.

Joost Kerkhofs & Robert den Broeder (Founders & Directors, OBM Dynamics B.V.) say: “People love change! As long as they benefit from it themselves! The training and certification draws from a wealth of scientific studies, bringing to life how behaviour can impact organizational change.

We have trained hundreds of leaders in the Netherlands. Since 2010 we have collected an impressive number of cases on how OBM has successfully helped public and private organisations to achieve their goals. These cases have shown that behavior is the key to successfully apply best practices, frameworks and management philosophies such as Agile, DevOps, Scrum and Lean.”

“We see a definite need for our customers to apply the OBM approach to optimize behavior for better business outcomes as a critical success factor for their DevOps transformations.” Martin van Steenis, manager DevOps practice

About OBM Dynamics B.V.

OBM Dynamics B.V. designs, develops and distributes educational products in the field of Organizational Behavior Management (OBM) worldwide through its own network and that of its licensed partners.

Its mission is: “Making the world a better workplace, through the power of positive reinforcement.”

About Xebia

As a pioneering IT consultancy company, Xebia delivers high-quality services to cover all aspects of digital transformation: Data & AI, Cloud, DevOps, Business Agility, Security, Training & Learning, Software Development, and Quality Improvement.

Everyday, highly focus expert collectives help our clients improving their business value: (Cloud and Big Data), Schiphol (Agile and Digital Transformation), Transavia (Agile & DevOps), Picnic (Scaling Distribution), ING (Agile Transformation), Philips (Digital Marketing & eCommerce), Van Lanschot Kempen (Digital Transformation), AholdDelhaize (Data Strategy), JDE (Agile Transformation and eCommerce) and Unilever (Agile Transformation and Marketing Automation).

Together we create Digital Leaders! 

More information | Aila Albrecht |
OBM Dynamics | Joost Kerkhofs |


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New version 4.0 of OBM Foundation Level Training available

OBM Dynamics have launched version 4.0 of their OBM Foundation Level Training. Partners can now order the new and improved materials. These include a new vanilla slide deck, a new workbook and improved content in the Knowingo app. Also a new exam is available.

Symbol tekent voor partnerschap

Symbol en OBM Dynamics B.V. zijn verheugd om hun partnerschap aan te kondigen bij het aanbieden van Organizational Behavior Management (OBM) Foundation Level Trainingen.